Matsumoto Video Backstage Passport of our live stream from the city

On Saturday the 13th of February 2021, in cooperation with local tourism organizations, Welcome-Matsumoto introduced you live from Matsumoto City some of the city’s most interesting sites, including the famous historic castle. Let’s get back behind the scenes with this Matsumoto Video Backstage Passport.

Watch the video



How did the project come about?

In these times of worldwide health crise, it has become impossible to travel to Japan and enjoy the authentic charm of this ancient country. It was on this simple (and unfortunately quite sad) observation that the project was born.

Initiated by the Japan National Tourism Organization (JNTO), the Nagano Prefecture, and more precisely the Nagano Prefecture Tourism Organization (Go! Nagano, Japan), was contacted in order to put up the project.

They were therefore responsible for contacting different local tourism organizations across the region, including Welcome-Matsumoto!

Matsumoto Video Backstage Passport

We had the opportunity to prepare and stage the live part from Matsumoto City. Welcome-Matsumoto has therefore worked with the organizers to bring you the best city’s points of interest in the shortest possible time.


Matsumoto Castle, symbol of the city, was naturally chosen for its historical and cultural importance. It is from this location, designated as Japan’s “National Treasure,” that the video begins.


After a short ride in a rickshaw, we will take you to discover Nawate Street. It is an ideal pedestrian street to enjoy a short stroll thanks to its many shops where you can find many local products.

Shinano Mainichi Shinbun

As this project was the first of its kind in the town of Matsumoto, local newspapers naturally wanted to cover the event. Thus, the local newspaper Shinano Mainichi Shinbun (only in Japanese) sent a reporter to follow us and talk about our project and our ambitions to the inhabitants of the region.

Matsumoto Video Backstage Passport newspaper
Article published in the February 25th, 2021 edition

Visit Matsumoto with us!

Welcome-Matsumoto and its partner Matsumoto-Experience offer personalized tours and a multitude of cultural activities to make the most of your stay in Matsumoto.

The other touristic spots in the video

The entire video not only features Matsumoto City but also several other sites in Nagano Prefecture. These parts are introduced by our colleagues located across the region.


There are over 100 ski resorts in Nagano Prefecture, and Hakuba Valley is one of the most famous for its world-class snow. Some competitions for the 1998 Olympic Winter Games were held there.


A one-of-a-kind restaurant. Enjoy delicious local dishes in an authentic igloo. Nabe (Japanese Hot Pot) is one of the typical dishes in Japan during the winter season.


This monkey park is one of the most famous in Japan and attracts visitors from all over the world. This is the only place in the world where you can see wild macaques bathing in hot springs!

Matsumoto Nagano Snow Monkey

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