The Ameichi Festival: Matsumoto’s Edo Period Celebration That Continues Today
At the beginning of each year, the “Ameichi” Festival takes place in and around Matsumoto. “Ame” is the Japanese word for candy and the “Ameichi” Festival is a market devoted to it. The Ameichi Festival has a long history, one that can be traced back to and connected with the legend of Uesugi Kenshin who ruled Niigata Prefecture during the Warring States Period (1467-1615). The Origins of the Ameichi Festival Ameichi was one of Matsumoto’s largest festivals during the Edo Period (1603-1868) – along with the Tenjin Festival at Fukashi Shrine – and there are records attesting that candy and salt were sold at the New Year market since at […]